Own Your Story: The Art of Writing a Winning Proposal
Credit type: 1 AIA LU.
When we respond to proposals, our instinct is often to look at an RFP as a series of questions to answer in isolation. We build an outline, add a firm introduction to Section 1, project portfolio to Section 2, resumes to Section 3, and so on. These proposals, while technically responsive, are boring. They’re time consuming and tedious, both to write and to read. But they don’t have to be! Looking at proposals holistically, as a story, can transform responses into vastly more interesting marketing pitches that create real connections with clients. And ultimately, those connections convince clients to hire us over the competition.
In this webinar, Rachelle Ray, AEC Proposal Management Consultant, will teach participants actionable ways to build a strong communication strategy that ties your proposal together and resonates with the client.
Learning Objective
- Learn how to use a proposal management plan to plot and outline your proposals.
- Learn how to craft a strong communication strategy that ties your proposal together and resonates with the client.
- Learn how to apply your strategy to all aspects of the proposal – from resumes to supporting imagery.
- Learn how to transform your proposals into marketing pitches that establish real connections.
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Rachelle Ray
Owner / Strategic Consultant
RMR Consulting
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Aaron Seward
Editor in Chief
The Architect's Newspaper
